Fusing user needswith business outcomes.

UX/UI Designer•E-commerce, Omnichannel, EdTech

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01

I notice things and follow through on them.

The UCOOK sign-up investigation started because I spotted something in the data that hadn't been flagged. I scoped it, researched it, and delivered a redesign that moved completion from 3.7% to 9.3%.

02

Research shapes the work.

Customer interviews, heatmaps, usability testing, internal surveys, competitive benchmarking. Understanding people before designing for them makes everything more considered.

03

Specs developers can work from.

Annotated prototypes with scrollIntoView() behaviour, validation rules, and GTM triggers. The kind of handoff that reduces guesswork on both sides.

Selected workAll projects

E-commerceOmnichannelUX Strategy

UCOOK

Sign-up usability investigation and funnel redesign

Sign-up completion rate increased from 3.7% to 9.3% (+5.6%)

E-commerceRedesignUX Strategy

Faithful to Nature

Omnichannel platform redesign in a complex, dev-first environment

Consistent filtering system shipped across all category levels

Data DevRedesignUX Strategy

Flanksource

Data dev dashboard redesign

Unified dashboard communicating key system health metrics

EdTechUX Strategy

Business Systems Analysis Programme

Visual and infographic design for Masterstart, Stellenbosch Business School

Infographic assets communicating complex BA concepts clearly

Let's build delightful experiences together.

Full-time, contract, or something interesting. Cape Town and remote.